Adidas x Stella McCartney
Capsule collection microsite and e-commerce
User Interface and Interaction designer
A number of approaches for viewing product details, product images and adding products to basket were explored in the sprint.
Due to the nature of the microsite only existing over a small number of pages, Principle proved to be the perfect prototyping tool, allowing us to test in somewhat realistic conditions. After Effect was then taken up to fine tune the chosen route.
Dan Coppock, UX Direction
Sarah Grimmond, Production