Platform Design, Icon Design
Dulux’s digital offering was lacking and they were aware that it didn’t meet the needs of it’s users. They understood they needed to meet their customer's requirements but also provide a service that was unmatchable but their competitors.
I was part of a lean team, put together to work in tight sprints, iteratively designing, building and testing prototypes with the aim gather and feed the data back to client.
The lean nature of the project determined our design approach. Drawings from UX were designed and built in tandem, each discipline informing the other. Working from a style guide with the idea of reusing as many elements as possible also increased the speed in which prototypes were both designed and built.
I designed a suit of icons as part of Dulux’s digital design language. Icons represent themes such as room types, drying times and more abstract subjects including paint finishes and base types.
Mate Malschenko, Developer
Taylor Westoby, UX Designer