Time was spent researching and collecting watch faces of both smart and analog watches. We then defined elements and designed a structure or system that the face designs could be built upon. It was established that the aesthetic would need to be visually eclectic and that a system of templates would allow for interchangeable elements to be interplaced together to form customisable or ‘look based’ watch faces.

With the system in place and from just a select amount of elements, countless watch faces were created. With the ability to add or remove rings and details, the level of customization available was endless.